King's College London

Discover how I helped the Royal Ballet and Opera engage global and younger audiences post-rebrand. By leveraging innovative strategies and audience insights, this consultancy project bridged tradition with modern appeal, driving meaningful connections and expanding their reach to new, diverse communities while honoring their rich artistic heritage.

​Throughout my university studies, I’ve tackled a diverse range of projects, from web development and digital marketing strategies to data analysis and business case studies. I’ve worked on branding, UX design, market research, and coding, gaining both creative and analytical skills that apply across multiple industries and disciplines.

​My dissertation, due September 2025, examines how small and large brands respond to failed influencer marketing campaigns. It explores differences in crisis management, reputation recovery, and strategic adjustments. By analysing case studies, I aim to identify patterns in brand resilience, consumer perception shifts, and effective response strategies for marketing failures.