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A Marketing Manager, Creator and Innovator.
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The Reality of Going Viral for a Hospitality Brand
Palm Court Brasserie in Covent Garden “Going viral” is often treated as the holy grail of modern marketing. It is spoken about in sweeping statements and LinkedIn soundbites, usually with very little examination of what it really means for a business once the views stop climbing. In January, one of the restaurants I manage marketing for, Palm Court Brasserie in Covent Garden, experienced exactly that moment. A TikTok promoting a £15 steak frites deal, available every day in J
13 hours ago7 min read
What Gen Z Really Wants From Brands—And How Marketers Can Keep Up
By Laine Smith | Digital Marketer | MSc Student at King’s College London Gen Z is many things: creative, chaotic, socially aware, deeply...
Aug 6, 20256 min read
The Importance of Digital Inclusion: Lessons from Working with Age UK
Age UK Digital Inclusion Program 2023 In a world where AI can write essays, fridges can order groceries, and QR codes are replacing...
Jun 19, 20256 min read
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