CV

Professional Summary

I am a marketing professional specialising in digital marketing, campaign strategy, and brand growth across social, paid media, and digital platforms. I recently completed an MSc in Digital Marketing at King’s College London and previously graduated with First Class Honours in Digital News and Media from the University of Buckingham.

Most recently, I worked as Marketing Manager at London Brasseries Ltd, where I led end-to-end marketing strategy across six hospitality brands in the highly competitive London market. My role spanned organic and paid social strategy, influencer partnerships, email marketing, website management, and in-venue campaigns, with a strong focus on driving footfall, bookings, and brand visibility.

I specialise in translating cultural trends and audience insights into high-performing campaigns. From TikTok-led discovery strategies to paid social optimisation and creator collaborations, my work combines creative storytelling with performance-driven marketing to maximise reach, engagement, and return on investment.

As I continue developing my career in London’s marketing industry, I am seeking opportunities in marketing and campaign strategy where I can contribute to impactful campaigns, scale brand growth, and deliver measurable results through data-driven marketing.

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Skills

Content Strategy Writing Microsoft Proficiency Branding
Social Media Adobe Photoshop Canva Content Creation

Work Experience

December 2025 - March 2026

Marketing Manager - London Brasseries LTD

Lead end-to-end marketing strategy across six hospitality brands, spanning organic and paid social, email marketing, website management, in-venue marketing, and campaign planning, with a clear focus on driving footfall, bookings, and brand visibility.
Own social media performance across multiple platforms, developing platform-native content strategies (with a strong emphasis on TikTok-led discovery), managing community engagement, and translating cultural trends into timely, high-performing content.
Plan, execute, and optimise paid social campaigns, balancing creative testing with performance insights to maximise reach, conversions, and return on ad spend across competitive London markets.
Manage influencer and creator relationships end-to-end, including outreach, briefing, content approval, and performance evaluation, while maintaining brand alignment and leveraging UGC to amplify organic reach.
Act as the central brand guardian across digital and physical touchpoints, ensuring consistency of tone, visual identity, and messaging across websites, email communications, and in-venue collateral, while using data and insight to continuously refine strategy.

May 2024 - December 2025

Local Growth Officer - The Scouts Association

Open new and sustainable Scouts groups in the Barnet District.
Conduct recruitment, training and management of new and existing volunteers.
Lead, expand, maintain and promote Scouts groups in North West London.

January 2024 - December 2025

Social Media Manager - From Field and Flower

Increase organic site traffic by developing and executing digital marketing content strategies.
Promoted products through strategised daily content.
Create a multi-platform strategy to encourage footfall in the Borough Market store and promote online orders.
Manage client communications.

December 2022 to December 2023

Digital Inclusion Officer - Age UK Milton Keynes

Motivate and inspire older people to get online, and engage safely and securely in the digital world.
Operate in older people’s homes, from community venues or remotely and in either a group or 1:1 setting.
Promote the service and to encourage older people to embrace digital technology as well as raise awareness.
Manage all social media channels and provide unique content to each platform.

December 2022 - January 2023

Social Media Manager Intern - Healthcare Workers' Association

Increased organic site traffic by developing and executing digital marketing content strategies.
Promoted charitable donations through strategised daily content.
Worked on advertising proposals and online marketing campaigns.

Education

2024 - 2025

King's College London - MSc Digital Marketing

Graduated January 2026
Dissertation Topic: Influencer Marketing
Awarded with Merit

2019 - 2023

University of Buckingham - BA Digital News and Media

Graduated March 2024
First Class Honours

2017 - 2019

King William's College - International Baccalaureate

34 points total
Higher level: 6, 6, 4

Interests

Beyond my professional work, I actively pursue interests that support both personal growth and community involvement. I keep a close eye on emerging marketing trends, digital culture, and global affairs, recognising the importance of continuous learning in a fast-evolving industry.

I also volunteer with the Scouts, where I contribute to programme planning and help organise engaging activities that support young people’s development, teamwork, and leadership skills. This experience allows me to apply creativity, organisation, and communication in a meaningful community setting.

Cooking is a creative outlet for me, and my passion for animal welfare motivates my ongoing support for conservation initiatives and animal charities. I also enjoy using my marketing and digital skills to assist non-profit organisations and family businesses, helping them strengthen their online presence and reach wider audiences.