An Aspiring Careerwoman, Creator and Innovator.
Class Projects
Throughout my studies at Kings College London, I’ve explored a wide range of topics, including analytics, social media, brand management, website technology, marketing psychology, and communications. This diverse coursework has given me a strong foundation in both technical and strategic aspects of marketing, enhancing my ability to analyse, create, and communicate effectively.
Brand Management
In my Brand Management class within the MSc Digital Marketing program at King's College London, I gained a comprehensive understanding of brand management theories and practices. The course introduced key concepts, theories, and frameworks essential for analysing branding challenges and opportunities. By examining real-world case studies, I learned to apply these frameworks to make informed decisions regarding brand strategy and positioning. This module emphasised the importance of aligning brand identity with consumer perceptions and market dynamics. The insights acquired have been instrumental in enhancing my ability to develop and manage brands effectively in today's competitive digital landscape.
Digital Marketing Strategy
In my Digital Marketing Strategy module at King's College London, I developed a comprehensive understanding of how marketing strategies, tactics, and analytics integrate to create effective digital marketing campaigns. The course emphasised the selection of market positions and the application of appropriate marketing tools to achieve success, encouraging critical consideration of various digital marketing choices. Through practical application, I learned to design realistic and viable marketing campaigns, enhancing my ability to communicate effectively with key marketing stakeholders. This module equipped me with a practically relevant arsenal of digital marketing tools and the skills necessary to build integrated digital marketing campaigns.
Social Media Marketing
In my Social Media Marketing module, I delved into the strategic use of social platforms to enhance brand visibility and engagement. The course covered content creation, community management, and analytics, providing insights into crafting effective social media campaigns. This experience honed my ability to leverage social channels for targeted marketing efforts.
Website Technology
In my Website Technology module at King's College London, I gained practical experience in front-end web development, focusing on HTML and CSS coding. The course covered structuring web content with HTML and designing pages using CSS, providing a solid foundation in creating user-friendly websites. Additionally, the program introduced advanced topics such as JavaScript, enhancing my ability to develop interactive and dynamic web pages. This comprehensive training equipped me with essential skills for modern web development.